Last updated on January 21, 2020
“Viva Senyor Santo Niño! Pit Senyor!
meets the visitor to Cebu especially during the month of January, when the city
and province, in unison, celebrate Cebu’s famed “Sinulog” festival. The greeting becomes interchangeably a
plaintive cry, acclamation and chant during the “Sinulog.”
But that’s going
ahead of our feature on our “Cebu Triad.” Let’s take a short glimpse of history.
Portuguese-born explorer Ferdinand Magellan first landed in the Philippines in
April 1521, Cebu began a colorful historic place in history, becoming “the first Spanish settlement, the country’s
oldest city, and the first capital of the Philippines. It is considered as the Fount of Christianity
in the Far East.”
a highly urbanized city, Cebu City is known as the Queen City of the South and
is presently the center of a metropolitan area called Metro Cebu, which
includes the surrounding cities of Carcar, Danao, Lapu-Lapu, Mactan, Mandaue,
Naga and Talisay plus some six (6) municipalities and towns. With a total population of close to 3 million,
Cebu becomes the second most populous metropolitan area of the
Philippines after Metro Manila. (Source: en.wikipedia.org)
Plus Systems International, Inc. “landed” in Cebu
City in mid-year 2015. From then onwards, CareHealth
Plus-Cebu became one of the more outstanding branches nationwide, under
the able leadership of its dedicated Area Marketing Manager, Leonardo “Yonal” Sison. This pioneer branch holds
office at the 2nd Floor, Room 12, AVON Building, Plaza Osmeña Boulevard, Capitol Site,
CareHealth Plus-Cebu has proven its collective strength and undisputed
consistency in delivering a sizeable sales volume from its birth to the
present. Precisely because of this, a
second branch was opened at the 4th
Floor, LUYM Building along Osmeña Boulevard corner Plaridel Street. This second branch is presently known as CareHealth
Plus-Cebu Downtown, distinguishing it from the pioneer branch which now
adopted its present name, CareHealth Plus-Cebu Main. To accommodate further the increasingly
booming sales activities of Metro Cebu, another branch – CareHealth Plus-Mandaue –
was established at the 2nd Floor, MSD Building, M.L.Quezon Street,
Casuntingan, Mandaue City.
The above-named three branches – CareHealth
Plus-Cebu Capitol, CareHealth Plus-Cebu Downtown and CareHealth
Plus-Mandaue – have earned the collective monicker, “CEBU
TRIAD” of CareHealth Plus.
Our “Cebu Triad” is headed by our
committed Area Managers: Fredie
Tan (Cebu-Main), Branch
Managers Mario Rendon (Cebu-Downtown) and Celia Sabelino (Mandaue). As Area Marketing Consultants (AMC), Benedicto Antonio L. Peteros & Lady Fay A. Romanillos provide unequivocal
assistance in Group Business endeavors of the region.
Complementing our Cebu Triad is a
remarkable aggregate team of close to 700
Sales Counselors, managed directly by 35
Sales Agency Managers (SAM) and 130 Sales
Group Managers (SGM). Collectively,
for the past ten (10) months alone (February-November 2017), this potent sales
force has delivered an estimated monthly average of 7.4 million TCP with 1.2
In turn, our Cebu Triad is solidly backed by a wide range of recognized local hospitals: Cebu Doctors Hospital, Chong Hua Hospital, Cebu North General Hospital, Mactan Doctor’s Hospital and South General Hospital.
Efficient diagnostic clinics (Hi-Precision Diagnostic Centers, Friendly Care} and various diagnostic laboratories led by Stanford Medical Laboratory serveMetro Cebu’s increasing number of Members.
Availments of medical services for
CareHealth Plus Cardholders are facilitated through Cebu Main’s Care
& Operations Assistants (COA) Luzvelle R. Daep, Ma. Concepcion Ybañez, Remie Dela Cruz Robina D. Pastor & Mark C. Oliamot. Similar assistanceis provided by Cebu-Downtown’s COA Rosemarie
S. Penafiel & Cassandra Gail T. Sanchez. Cebu-Mandaue’s COA
Don M. Albano completes the team of Cebu’s frontliners.
Now, back to Cebu’s famed
9-day long Sinulog festival, rivalling the equally famous Brazilian
“Mardi Gras” andculminating
traditionally every 3rd Sunday of January.
In 2018, the Sinulog climaxed on January 21 with the Festival mantra “One
Beat, One Dance, One Vision.”
population literally swells when local and international holidaymakers,
tourists, vacationists and sightseers intermingle as they participate in the disciplined
frenzy of Sinulog street-dancing. During
this impassioned festival, the chants of
Senyor” roar through the air, resonating the crowd’s pleas for the Sto.
Niño’s blessings. The tumultuous Sinulog
event ends in a Grand Parade of uniquely costumed “tribal” groups
showcasing various intricate paces of the Sinulog Prayer-Dance, swaying to the
synchronized dance-steps and drumbeats while alternately cradling and raising
miniature images of the Sto. Niño amid the pulsating cries of the high-pitched “Pit
Wikipedia.org, we understand the
meaning of the “Pit Senyor” chant.
refers to the “Holy Child, Senyor Santo Niño de Cebu”, the original image of which
was presented as a gift by Magellan to Rajah Humabon and his wife, Hara Humamay,
when the Rajah and his wife along with more than 500 of their subordinates were
baptized into Christianity in April 1521.
The Sto. Niño’s image remains as one of the oldest Christian relics in
the Philippines, the other being the “Magellan’s
comes from a contraction of the Cebuano
meaning “to call upon”, “to plead”.
a contraction, “Pit Senyor” is, thus, the shortened version of “Sangpit
kang Senyor Santo Niño” (call
upon the Sr. Sto. Niño).
The Santo Niño de Cebú is also known as Balaang
Bata sa Sugbo (Cebuano), Batang Banal ng Cebu (Tagalog), Santo Niño de
“Viva Senyor Santo Niño! Pit Senyor! Na
hala, kita-kita na lang ta sa mata didto!”
Cheers and MABUHAY to our Cebu Triad of CareHealth Plus!!!